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Presentation Mavic is a French company based near Annecy that was founded in 1889. The brand specialises in wheels, but also has sidelines in tyres, helmets, clothing and footwear.

Problem Same as the Salomon brand, Mavic started to grow a audience in Japan and needed to communicate with their new customers but they only have a french and english website.

Role UI Designer & Developer

Solution The main goal is to adapt the brand’s communication to Japanese culture, not only the language but also visually.